Over the past 10 years of working in various startups, often with limited to no budget at all, I have had to bootstrap my way out of most challenges. Many of these challenges were related to finding new marketing and growth opportunities. With a bit of creativity, you can use tools in ways they were not intended to and get valuable insights to accelerate growth.
Here are 5 smart data hacks for any startup with no budget.
1. Check Out What Works for your Competitor in SEMrush
While you can’t access your competitors’ Google Analytics data, with some ingenuity and 3rd party tools you can mine valuable website data. One of them is SEMrush, a Search Engine Optimisation tool that shows you how your website ranks for different Google search queries.
Now, although my main speciality isn't SEO (even though I have worked with it in the past), I still use SEMrush for market research and to check out the competition. All you need to do is to enter the URL of your competitor and you’ll get access to a range of interesting data, such as:
It’s main competitors
It’s main traffic generating search queries
It’s main traffic sources
By taking a closer look at the data, you can get inspiration to:
Find new sites where it could be relevant for you to be present
Find new content marketing opportunities you’ve missed
Find new relevant partnership opportunities
If you don’t know where to start, this is a good place to start exploring, to get cues on where to look next!